Service
Brand Identity
Logos, type, color, voice — and the system that ties them together.
Overview
Logo, type, color, voice. We build identity systems that hold up across a website, a deck, an Instagram grid, and a billboard. Most clients come to us without brand guidelines and leave with a document they actually use.
Brand identity work is rarely about the logo. It's about the rules that govern every surface the brand touches — and whether anyone in your team can apply those rules without us in the room. Our deliverable isn't a folder of files; it's a system that survives a year of growth, a junior designer joining, and a board deck someone has to make at midnight.
We work mostly with founders rebranding for a raise, established firms repositioning for a new audience, or teams whose product has outpaced the brand they started with. Brief is usually rough. We come back with three directions in week two, refine to one by week four, and ship the system by week six.
What we deliver
- Logo & symbol design
- Typography & color systems
- Brand guidelines
- Art direction
How it goes
01. Discovery
Two weeks of structured conversations with you, your team, and a handful of people who'd actually buy what you sell. Outputs: a positioning brief and three creative directions to explore.
02. Direction
We design out the three directions in fidelity — full lockup, type pairing, color, sample applications. You pick one. We document why and lock it.
03. System
Logo lockups for every context, type scale, color tokens, motion principles, photography guidance. Built as a Figma library your team can pull from directly.
04. Delivery
Final brand guidelines doc (PDF + web), source files, and an asset library. Plus a 30-min handover call where we screen-record applying the system to a brief, so anyone watching later can do the same.
Common questions
How much does a brand identity project cost?
Most engagements land between $8k and $20k depending on scope (logo + type + color is at the bottom; full system with motion, photography direction, and brand guidelines is at the top). Fixed-fee, paid 50% upfront and 50% at delivery.
How long does it take?
Three to six weeks end-to-end. We don't do rush jobs that compromise the work, but we do start within a week of contract signing.
Do we own the work?
Yes — full IP transfers to you on final payment. Source files, all directions explored, original sketches. The only thing we keep is the right to reference completed work in our portfolio (with your permission).
Have a brand identity project in mind?
Tell us what you're building. We'll come back within a working day with a proposed scope, timeline, and price.
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